Intent to Use Registrations

Say you have a great name for a product in development, but you are not ready to go to market with it. Even though you are not yet using the name in commerce, you can still preserve your priority by filing an "Intent to Use" application with the Trademrk Office. You need to have a bona fide intent to use the trademark, and there are some time limits on the life of an intent to use application, but it can be a great way to secure rights for that great product in the making.