Wednesday, April 21, 2010

Food Industry Trademarks

Much of the trademark work Ihave done lately has been food industry related. Product names and logo designs are key to building a brand and a company. With so many choices facing the consumer today, selection of the right brand name is critical to success in this area, especially where competition for shelf space is critical.

It is important to avoid overly descriptive names - they stand little chance of achieving federally registered trademark status. For those of you looking to do it yourself, first search the U.S. Patent and Trademark Office database, and then the major search engines. If you are not familar with boolean logic, and the need to think outside the box, you would be best served by hiring a trademark attorney or a search firm. The last thing you wnat to do is go to market with a product whose name and very existence can be challenged.